FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$218.70

OUR PRICE:
$24.75

You may extend rentals at any time.


Consumer Behavior with DDB LifeStyle Study Data Disk

ISBN: 9780077294106 | 0077294106
Edition: 11th
Format: Hardcover w/CD
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/27/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. .

Related Products


  • Consumer Behavior : Building Marketing Strategy
    Consumer Behavior : Building M...
  • Consumer Behavior with DDB Life Style StudyTM Data Disk
    Consumer Behavior with DDB Lif...
  • Consumer Behavior : Building Marketing Strategy
    Consumer Behavior : Building M...
  • Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
    Consumer Behavior: Building Ma...
  • Outlines and Highlights for Consumer Behavior by Delbert I Hawkins, David L Mothersbaugh, Roger J Best, Isbn : 9780073261546
    Outlines and Highlights for Co...
  • Outlines & Highlights for Consumer Behavior: Building Marketing Strategy
    Outlines & Highlights for Cons...
  • Consumer Behavior with DDB LifeStyle Study Data Disk 11th
    Consumer Behavior with DDB Lif...
  • Outlines and Highlights for Consumer Behavior : Building Marketing Strategy by Delbert Hawkins, ISBN
    Outlines and Highlights for Co...
  • MP Consumer Behavior with DDB Data Disk
    MP Consumer Behavior with DDB ...
  • Consumer Behavior : Building Marketing Strategy
    Consumer Behavior : Building M...


Please wait while this item is added to your cart...