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Preface to Marketing Management

ISBN: 9780073529967 | 0073529966
Edition: 12th
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/25/2010

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Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students.

The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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