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|Introduction to Sales Management in the Twenty-First Century||p. 1|
|Formulation of a Sales Program||p. 30|
|The Process of Selling and Buying||p. 32|
|Linking Strategies and the Sales Role in the Era of Customer Relationship Management||p. 68|
|Organizing the Sales Effort||p. 105|
|The Strategic Role of Information in Sales Management||p. 135|
|Comprehensive Cases for Part One||p. 183|