Mass Media in a Changing World
ISBN: 9780073511955 | 0073511951
Edition: 3rdFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 2/5/2009
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This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy.Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples, including the selling of the war in Iraq, shock jock Michael Savage, the work bein... MORE
| Overview | |
| Introduction: Media in a Changing World | |
| Media Impact: Understanding Research and Effects | |
| The Print Industries | |
| Books: The Durable Medium | |
| Newspapers: Where Journalism Begins | |
| Magazines: The First of the Specialized Media | |
| The Electronic Industries | |
| Movies: Magic from the Dream Factory | |
| Recordings ... MORE | |
| Radio: The Hits Keep Coming | |
| Television: Reflecting and Affecting Society | |
| The Internet: Convergence in a Networked World | |
| Information And Persuasion Industries | |
| Electronic Journalism: News in an Age of Entertainment | |
| Public Relations: The Image Industry | |
| Advertising: The Media Support Industry | |
| Media Law And Ethics | |
| Media Law: Understanding Freedom of Expression | |
| Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Credits Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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