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by: Unknown
ISBN: 9780073404721 | 0073404721
Edition: 9th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 3/20/2008

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Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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