Marketing
Marketing
- ISBN 13:
9780073404721
- ISBN 10:
0073404721
- Edition: 9th
- Format: Hardcover
- Copyright: 03/20/2008
- Publisher: McGraw-Hill/Irwin
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.