Business and Administrative Communication
ISBN: 9780073403182 | 0073403180
Edition: 10thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/9/2012
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The tenth edition of Business and Administrative Communicationis a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing sty... MORE
Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Adapting Your Message to Your Audience
Chapter 3: Building Goodwill
Chapter 4: Navigating the Business Communication Environment
Part Two: The Communication Process
Chapter 5: Planning, Composing, and Revising
Chapter 6: Designing Documents
Chapter 7: Communicating across Cultures
Chapter 8: Working and Writing in Teams
Part Three: Basic Business Messages
Chapter 9: Shar... MORE
Chapter 1: Succeeding in Business Communication
Chapter 2: Adapting Your Message to Your Audience
Chapter 3: Building Goodwill
Chapter 4: Navigating the Business Communication Environment
Part Two: The Communication Process
Chapter 5: Planning, Composing, and Revising
Chapter 6: Designing Documents
Chapter 7: Communicating across Cultures
Chapter 8: Working and Writing in Teams
Part Three: Basic Business Messages
Chapter 9: Shar... MORE
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