Global Business Today
ISBN: 9780073381398 | 007338139X
Edition: 6thFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/21/2008
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Charles Hill's Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
| Globalization | |
| Globalization | |
| Country Differences | |
| National Differences in Political Economy | |
| National Differences in Culture | |
| Ethics in International Business | |
| Cross-Border Trade and Investment | |
| International Trade Theory | |
| International Trade and the Balance of Payments | |
| The Political Economy of Internationa... MORE | |
| Foreign Direct Investment | |
| Regional Economic Integration | |
| Global Money System | |
| The Foreign Exchange Market | |
| The International Monetary System | |
| Competing in a Global Marketplace | |
| The Strategy of International Business | |
| Entering Foreign Markets | |
| Exporting, Importing, and Countertrade | |
| Global Production, Outsourcing, and Logistics | |
| Global Marketing and R & D | |
| Global Human Resource Management | |
| Table of Contents provided by Publisher. All Rights Reserved. |
