FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$238.95

Sorry, this item is currently unavailable.

Services Marketing

ISBN: 9780073380933 | 0073380938
Edition: 5th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 5/23/2008

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Related Products


  • Services Marketing: Integrating Customer Focus Across the Firm
    Services Marketing: Integratin...
  • Outlines and Highlights for Services Marketing by Valarie a Zeithaml, Isbn : 9780073380933
    Outlines and Highlights for Se...
  • Outlines and Highlights for Profit or Growth? : Why You Don<FONT face=symbol></FONT>t Have to Choose by Chakravarthy, ISBN
    Outlines and Highlights for Pr...
  • Services Marketing
    Services Marketing
  • Services Marketing
    Services Marketing


Please wait while this item is added to your cart...