Lesikar's Business Communication: Connecting in a Digital World
ISBN: 9780073377797 | 0073377791
Edition: 12thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/19/2010
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Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which b... MORE
Part One: Introduction
- Chapter One: Communication in the Workplace
- Chapter Two: Adaptation and the Selection of Words
- Chapter Three: Construction of Clear Sentences and Paragraphs
- Chapter Four: Writing for a Positive Effect
- Chapter Five: The Writing Process and the Main Forms of Business Messages
- Chapter Six: Directness in Good-News and Neutral Messages
- Chapter Sev... MORE
- Chapter Eight: Indirectness in Persuasive Messages
- Chapter Nine: Communicating in the Job-Search Process
- Chapter Ten: Basics of Report Writing
- Chapter Eleven: Types of Business Reports
- Chapter Twelve: Graphics in Reports and Other Documents
- Chapter Thirteen: Oral and Interpersonal Communication
- Chapter Fourteen: Oral Reporting and Public Speaking
- Chapter Fifteen: Cross-Cultural Communication
- Chapter Sixteen: Correctness of Communication
- Chapter Seventeen: Technology-Enabled Communication
- Chapter Eighteen: Business Research Methods
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