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Business Research Methods with CD
ISBN: 9780073214870 | 0073214876
Edition: 9thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 9/9/2005
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Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and support... MORE
part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix... MORE
2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix... MORE
4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix... MORE
5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix... MORE
6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix... MORE
8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix... MORE
10 Surveys 11 Experiments and Test Markets Appendix... MORE
Appendix... MORE
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