Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

1. Adolph Coors in the Brewing Industry (Classic Harvard Case)
2. American Red Cross to 2002 (A) (New)
3. American Red Cross, 2002-2004 (B) (New)
4. Atari and Infogrames Entertainment SA (New)
5. Ben & Jerrys Homemade, Inc.: Passing the Torch
6. The Best-Laid Incentive Plans (Harvard Mini Case)
7. Carly Fiorina: The Reinvention of Hewlett-Packard
8. Challenges Brewing at Breckenridge Brewery
9. Chiquitas Global Turnaround (New)
10. Crown Cork and Seal in 1989 (Classic Harvard Case)
11. Dippin Dots Ice Cream (New)
12. eBay: King of the Online Auction Industry
13. Edward Marshall Boehm
14. Ford Motor Company in 2004: Entering a Second Century of Existence (New)
15. FreshDirect (New)
16. General Motors (New)
17. Go Global or No? (Harvard Mini Case)
18. Green Mountain Coffee Roasters (New for 2004)
19. Growing for Broke (Harvard Mini Case)
20. Heineken (New)
21. Jays Foods LLC
22. JetBlue Airways: Is High Touch Service the Key Driver for JetBlues Future Success? (New)
23. Johnson & Johnson (New)
24. The Lincoln Electric Company, 1989
25. McDonalds(New)
26. Microsofts Battle for the Living Room: The Trojan Horse the Xbox (New)
27. Nokias Strategic Intent for the 21st Century (New)
28. Outback Steakhouse Goes International
29. Panera Bread Company: A Case Study (New)
30. Pixar Animation Studios (New)
31. Procter & Gamble (New)
32. Robin Hood
33. Samsung Electronics (New)
34. Schoolhouse Lane Estates (New)
35. Segway: A New Dimension in Human Transportation (New)
36. The Skeleton in the Corporate Closet (Harvard Mini Case)
37. Southwest Airlines: How Much Can LUV Do? (New)
38. Starbucks Corporation: Competing in the Global Market (New)
39. Toys R Us Moving into 2004 (New)
40. Trouble in Paradise (Harvard Mini Case)
41. Wal-Marts Strategy for the 21st Century: Sustaining Dominance (New)
42. World Wrestling Entertainment (New)
43. Yahoo! (New)
44. Yum! Brands, Pizza Hut, and KFC (New)

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Strategic Management : Text and Cases with OLC with Premium Content Card

Strategic Management : Text and Cases with OLC with Premium Content Card

9780073136172

0073136174

Summary

Table of Contents

2. American Red Cross to 2002 (A) (New)

3. American Red Cross, 2002-2004 (B) (New)

4. Atari and Infogrames Entertainment SA (New)

5. Ben & Jerrys Homemade, Inc.: Passing the Torch

6. The Best-Laid Incentive Plans (Harvard Mini Case)

7. Carly Fiorina: The Reinvention of Hewlett-Packard

8. Challenges Brewing at Breckenridge Brewery

9. Chiquitas Global Turnaround (New)

10. Crown Cork and Seal in 1989 (Classic Harvard Case)

11. Dippin Dots Ice Cream (New)

12. eBay: King of the Online Auction Industry

13. Edward Marshall Boehm

14. Ford Motor Company in 2004: Entering a Second Century of Existence (New)

15. FreshDirect (New)

16. General Motors (New)

17. Go Global or No? (Harvard Mini Case)

18. Green Mountain Coffee Roasters (New for 2004)

19. Growing for Broke (Harvard Mini Case)

20. Heineken (New)

21. Jays Foods LLC

22. JetBlue Airways: Is High Touch Service the Key Driver for JetBlues Future Success? (New)

23. Johnson & Johnson (New)

24. The Lincoln Electric Company, 1989

25. McDonalds(New)

26. Microsofts Battle for the Living Room: The Trojan Horse the Xbox (New)

27. Nokias Strategic Intent for the 21st Century (New)

28. Outback Steakhouse Goes International

29. Panera Bread Company: A Case Study (New)

30. Pixar Animation Studios (New)

31. Procter & Gamble (New)

32. Robin Hood

33. Samsung Electronics (New)

34. Schoolhouse Lane Estates (New)

35. Segway: A New Dimension in Human Transportation (New)

36. The Skeleton in the Corporate Closet (Harvard Mini Case)

37. Southwest Airlines: How Much Can LUV Do? (New)

38. Starbucks Corporation: Competing in the Global Market (New)

39. Toys R Us Moving into 2004 (New)

40. Trouble in Paradise (Harvard Mini Case)

41. Wal-Marts Strategy for the 21st Century: Sustaining Dominance (New)

42. World Wrestling Entertainment (New)

43. Yahoo! (New)

44. Yum! Brands, Pizza Hut, and KFC (New)

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