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Managerial Economics and Business Strategy with Data Disk

ISBN: 9780073050195 | 0073050199
Edition: 5th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 2/4/2005

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SummaryTable of Contents
Baye's Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier rese... MORE

1 The Fundamentals of Managerial Economics

2 Market Forces: Demand and Supply

3 Quantitative Demand Analysis

4 The Theory of Individual Behavior

5 The Production Process and Costs

6 The Organization of the Firm

7 The Nature of Industry

8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9 Basic Oligopoly Models

10 Game Theory: Inside Oligopoly

11 Pricing Strategies for Firms with Market Power

12 The Economics of Information

13 Advanced Topi... MORE

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