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Retailing Management
ISBN: 9780073019789 | 007301978X
Edition: 6thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 4/13/2006
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Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text' s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text' s logical organization around a decision-making process allows readers to learn about... MORE
Table of ContentsRetailing Management, 6th ed.ISBN: 007301978XBriefSECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying BehaviorSECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management ... MORE
SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying BehaviorSECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management ... MORE
Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying BehaviorSECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management ... MORE
Chapter 4: Customer Buying BehaviorSECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management ... MORE
Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management ... MORE
Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management ... MORE
Chapter 9: Human Resource Management ... MORE
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Retailing Management
