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Business and Administrative Communication
ISBN: 9780072964462 | 0072964464
Edition: 7thFormat: Hardcover
Publisher: MCG
Pub. Date: 12/1/2004
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This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best ... MORE
I. The Building Blocks of Effective MessagesChapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and ScreensII. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising... MORE
Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and ScreensII. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising... MORE
Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and ScreensII. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising... MORE
Chapter 6. Designing Documents and ScreensII. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising... MORE
Chapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising... MORE
Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising... MORE
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