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Strategic Management: Creating Competitive Advantages with OLC w/ Powerweb Card
ISBN: 9780072952421 | 0072952423
Edition: 2ndFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/10/2004
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Part One: Strategic Analysis
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Analyzing the Internal Environment of the Firm
Chapter 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources
Part Two: Strategic Formulation
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage
Chapter 6: Corporate-Level Strategy: Creating V... MORE
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Digital Business Strategy: Leveraging Internet and E-Business Capabilities
Part Three: Strategic Implementation
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
Chapter 13: Recognizing Opportunities and Creating New Ventures
Part Four: Case Analysis
Chapter 14: Analyzing Strategic Management Cases
Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.
