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Essentials of Marketing, 9/e: Package #1: Text, Student CD, PowerWeb, Apps 2003-2004
ISBN: 9780072941838 | 0072941839
Edition: 9thFormat: Paperback
Publisher: MCG (Manual)
Pub. Date: 7/10/2003
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| Marketing's Role in the Global Economy | |
| Marketing's Role within the Firm or Nonprofit Organization | |
| Focusing Marketing Strategy with Segmentation and Positioning | |
| Evaluating Opportunities in the Changing Marketing Environment | |
| Final Consumers and Their Buying Behavior | |
| Business and Organizational Customers and Their Buying Behavior | |
| Improving Decisions with Marketing Information | ... MORE|
| Elements of Product Planning for Goods and Services | |
| Product Management and New-Product Development | |
| Place and Development of Channel Systems | |
| Distribution Customer Service and Logistics | |
| Retailers, Wholesalers, and Their Strategy Planning | |
| Promotion--Introduction to Integrated Marketing Communications | |
| Personal Selling | |
| Advertising and Sales Promotion | |
| Pricing Objectives and Policies | |
| Price Setting in the Business World | |
| Developing Innovative Marketing Plans: Appraisal and Challenges | |
| Appendixes | |
| Economics Fundamentals | |
| Marketing Arithmetic | |
| Career Planning in Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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