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Small Business Management : An Entrepreneur's Guidebook with CD Business Plan Templates
ISBN: 9780072817973 | 0072817976
Format: PaperbackPublisher: MCG (Manual)
Pub. Date: 7/17/2002
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Small Business Management: An Entrepreneur's Guidebook, 4e, takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.inesses.
PART I The Dynamic Role Of Small BusinessChapter 1 The Growing Importance of Small Business Chapter 2 Challenging Opportunities in Small Business Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A BusinessChapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promot... MORE
Chapter 2 Challenging Opportunities in Small Business Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A BusinessChapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promot... MORE
PART II How To Plan And Organize A BusinessChapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promot... MORE
Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promot... MORE
PART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promot... MORE
Chapter 8 Promot... MORE
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