9780072817973

Small Business Management: An Entrepreneur's Guidebook, 4e, takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.inesses.

PART I The Dynamic Role Of Small Business
Chapter 1 The Growing Importance of Small Business
Chapter 2 Challenging Opportunities in Small Business
Chapter 3 Forms of Ownership of Small Business
PART II How To Plan And Organize A Business
Chapter 4 Becoming the Owner of a Small Business
Chapter 5 Planning, Organizing and Managing a Small Business
Chapter 6 How to Obtain the Right Financing for Your Business
PART III How To Market Goods and Services
Chapter 7 Developing Marketing Strategies
Chapter 8 Promoting and Distributing
PART IV How To Organize and Manage the Business
Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies
Chapter 10 Maintaining Good Relationships with Your Employees and Their Representatives
PART V How To Operate The Business
Chapter 11 Obtaining and Laying Out Operating Facilities
Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and Control
Chapter 13 Profit Planning
Chapter 14 Budgeting and Controlling Operations and Taxes
Chapter 15 Using Computer Technology in Small Businesses
PART VII Providing Security For The Business
Chapter 16 Risk Management, Insurance, and Crime Prevention
Chapter 17 Maintaining Good Government Relations and Business Ethics
Chapter 18 Planning for the Future of Family-Owned Businesses
Workbook for Developing a Successful Business Plan
Glossary

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Small Business Management : An Entrepreneur's Guidebook with CD Business Plan Templates

Small Business Management : An Entrepreneur's Guidebook with CD Business Plan Templates

0072817976

Summary

Table of Contents

Chapter 1 The Growing Importance of Small Business

Chapter 2 Challenging Opportunities in Small Business

Chapter 3 Forms of Ownership of Small Business

PART II How To Plan And Organize A Business

Chapter 4 Becoming the Owner of a Small Business

Chapter 5 Planning, Organizing and Managing a Small Business

Chapter 6 How to Obtain the Right Financing for Your Business

PART III How To Market Goods and Services

Chapter 7 Developing Marketing Strategies

Chapter 8 Promoting and Distributing

PART IV How To Organize and Manage the Business

Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 10 Maintaining Good Relationships with Your Employees and Their Representatives

PART V How To Operate The Business

Chapter 11 Obtaining and Laying Out Operating Facilities

Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and Control

Chapter 13 Profit Planning

Chapter 14 Budgeting and Controlling Operations and Taxes

Chapter 15 Using Computer Technology in Small Businesses

PART VII Providing Security For The Business

Chapter 16 Risk Management, Insurance, and Crime Prevention

Chapter 17 Maintaining Good Government Relations and Business Ethics

Chapter 18 Planning for the Future of Family-Owned Businesses

Workbook for Developing a Successful Business Plan

Glossary

Supplemental Materials