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Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM
ISBN: 9780072562316 | 0072562315
Edition: 8thFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 8/5/2002
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This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers.Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).
| Electronic Media Forms | |
| Broadcast Radio | |
| Broadcast Television | |
| Cable Television | |
| DBS and the Internet | |
| Other Forms of Telecommunications: Corporate and Personal | |
| Movies | |
| International Media | |
| Electronic Media Functions | |
| Business Practices | |
| Programs | |
| Laws and Re... MORE | |
| Ethics and Effects | |
| Advertising | |
| Audience Feedback | |
| Production and Distribution | |
| Epilogue | |
| Careers in Telecommunications | |
| Table of Contents provided by Publisher. All Rights Reserved. |
