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MP Marketing with Student CD-ROM and PowerWeb

ISBN: 9780072553390 | 0072553391
Edition: 7th
Format: Hardcover
Publisher: MCG (Manual)
Pub. Date: 7/2/2002

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Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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