FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$140.63
Sorry, this item is currently unavailable.
International Marketing with PowerWeb
ISBN: 9780072551228 | 0072551224
Edition: 11thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 11/1/2001
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
| Part One An Overview | |||||
| 2 | (26) | |||
| 28 | (28) | |||
| Part Two The ... MORE | |||||
| 56 | (40) | |||
| 96 | (28) | |||
| 124 | (26) | |||
| 150 | (26) | |||
| 176 | (30) | |||
| Part Three Assessing Global Market Opportunities | |||||
| 206 | (32) | |||
| 238 | (38) | |||
| 276 | (42) | |||
| Part Four Developing Global Marketing Strategies | |||||
| 318 | (26) | |||
| 344 | (30) | |||
| 374 | (26) | |||
| 400 | (40) | |||
| 440 | (34) | |||
| 474 | (38) | |||
| 512 | (30) | |||
| 542 | (32) | |||
| Part Five Implementing Global Marketing Strategies | |||||
| 574 | (96) | |||
| Part Six Supplementary Material | |||||
| 603 | (10) | |||
| Cases | |||||
| 613 | (8) | |||
| 614 | (3) | |||
| 617 | (1) | |||
| 617 | (4) | |||
| 621 | (11) | |||
| 622 | (4) | |||
| 626 | (1) | |||
| 627 | (2) | |||
| 629 | (1) | |||
| 629 | (1) | |||
| 630 | (2) | |||
| 632 | (11) | |||
| 633 | (1) | |||
| 634 | (1) | |||
| 635 | (4) | |||
| 639 | (4) | |||
| 643 | (27) | |||
| 644 | (3) | |||
| 647 | (1) | |||
| 648 | (1) | |||
| 649 | (8) | |||
| 657 | (1) | |||
| 657 | (2) | |||
| 659 | (3) | |||
| 662 | (1) | |||
| 662 | (4) | |||
| 666 | (4) | |||
| Name Index | 670 | (7) | |||
| Subject Index | 677 |
Related Products
International Marketing
International Marketing with C...
