New Products Management
New Products Management
- ISBN 13:
9780072471632
- ISBN 10:
0072471638
- Edition: 7th
- Format: Hardcover
- Copyright: 06/26/2002
- Publisher: McGraw-Hill/Irwin
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.