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Business and Administrative Communication with Student Toolbox

by:
ISBN: 9780072350739 | 0072350733
Edition: 5th
Format: Hardcover
Publisher: MCGRAW HILL PUBL CO
Pub. Date: 8/1/1999

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SummaryTable of Contents
This Fifth Edition of Business and Administrative Communication is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And the state-of-the-art technology coverage is second-to-none.
Part One The Building Blocks of Effective Messages1(153)
Business Communication, Management, and Success
2(30)
Building Goodwill
32... MORE
Adapting Your Message to Your Audience
58(24)
Making Your Writing Easy to Read
82(32)
Planning, Composing, and Revising
114(16)
Designing Documents, Slides, and Screens
130(23)
Part Two Letters and Memos153(158)
Informative and Positive Messages
154(36)
Negative Messages
190(30)
Writing Persuasive Messages
220(38)
Handling Difficult Persuasive Situations
258(18)
Sales and Fund-Raising Letters
276(35)
Part Three Interpersonal Communication311(52)
Communicating Across Cultures
312(22)
Working and Writing in Groups
334(29)
Part Four Reports363(140)
Planning, Proposing, and Researching Reports
364(40)
Analyzing Information and Writing Reports
404(52)
Using Graphs and Other Visuals
456(26)
Making Oral Presentations
482(21)
Part Five Job Hunting503(83)
Resumes
504(32)
Job Application Letters
536(28)
Job Interviews, Follow-Up Letters and Calls, and Job Offers
564(22)
Appendixes586(71)
A Formats for Letters, Memos, and E-Mail Messages
586(22)
B Writing Correctly
608(24)
C Making and Communicating Meaning
632(18)
D Toulmin Logic
650(7)
Glossary657(12)
Notes669(10)
Photo Credits679(2)
Company Index681(4)
Organization Index685(2)
Subject Index687

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