This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published. How do you improve on a -~bible'? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. The Sponsorship Seeker's Toolkit 3e is full of easy-to-use tools, techniques, resources, and templates -" many of them on the accompanying CD-ROM -" to create a complete framework for the novice, and enhance the skills of the seasoned professional. The Third Edition has a new chapter on sponsorship for non-profit organisations, revised and expanded tools and templates, new sections on creating a brand bullseye and online promotion, and many other updates and improvements.