Choosing a career in fashion? In Fashionis an introduction as dynamic as the business itself. The Second Edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and "smart" textiles and the impact of social media on fashion marketing. Students will learn about the big picture-fashion's history, cyclical nature and development and all about materials, producers and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer or entrepreneur, the various career paths available are woven into each chapter's structure so that students will learn how to accomplish their goals in today's fast-paced, ever-changing industry.