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YouTube for Business : Online Video Marketing for Any Business

ISBN: 9780789737977 | 0789737973
Edition: 1st
Format: Paperback
Publisher: Que Publishing
Pub. Date: 8/19/2008

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To any businessperson or marketing professional, YouTubers"s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers inYouTube for Businessshow you how to make YouTube part of your online marketing planand drive traffic to your companyrs"s website. In this book yours"ll learn how to: bull; Develop a YouTube marketing strategy bull; Decide what types of videos to produce bull; Shoot great-looking YouTube videoson a budget bull; Edit and enhance your videos bull; Create a presence on the YouTube site bull; Manage a video blog bull; Generate revenues from your YouTube videos bull; Produce more effective YouTube videos Includes profiles of successful businesses bull; Blendtec bull; Charles Smith Pottery bull; Annette Lawrence, ReMax ACR Elite Group, Inc. bull; Stone Brewing Company bull; D-Link AuthorMichael Millerhas written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books includeYouTube 4 You,Tricks of the eBay Business Masters, Absolute Beginnerrs"s Guide to Computer Basics, andGooglepedia: The Ultimate Google Resource. Front cover quote: "Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started." Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie

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