INTRODUCTION

Understanding How We Read and Write Today

Looking at the History of Words and Images

Using Beyond Words

Chapter 1 READING TEXTS

Identifying Subject Or Focus

            Identify The Subject

            Find Focal Points

            Examine and Interpret The Details

            Notice What’s Missing

Considering Audience

            Note How a Text Signals Its Audience

            Assess the Level of the Message

            Note the Demographics

            Understand the Original or Intended Audience

            Notice How the Audience Has Changed

Understanding Purpose

            Understand Texts That Inform and Analyze

            Understand Texts That Persuade

            Understand Texts That Instruct and Entertain

Identifying Genres

            Identify the Conventions of a Genre

            Recognize Changing Conventions

Examining Media     

            Understand Media

            Appreciate Language as a Medium

Understanding  Contexts

            Understand the Context

            Explore Personal Associations

Examining Structure and Composition

            Examine the Parts

 Understanding and Reading Media

            Manohia Dargis, Defending Goliath: Hollywood and the Art of the Blockbuster

            *Nicholas Carr, Does the Internet Make You Dumber?

            *Steven Pinker, Mind Over Mass Media

Chapter 2 Composing Texts

  Choosing a Subject or Focus

            Stretch Your Comfort Zone

            Define Your Subject

Reaching An Audience

            Know Your Audience

            Figure Out What Your Audience Needs

            Earn the Interest of Your Audience

Deciding On Your Purpose and Context

            Understand an Assignment

            Explain the Context of Your Project  

Choosing a Genre and Structure

            Writing a Description

            Writing a Narrative

            Writing a Comparison and/or Contrast Project

            Writing a Report

            Writing a Response or Position Paper

            Preparing a Problem/Solution Project

            Writing a Rhetorical Analysis

            Writing an Ad Analysis

            Writing an Argument

            Preparing an Oral Presentation

Choosing A Medium

            Choose the Spoken Word

            Choose Written Words

            Choose the Fine Arts

            Choose the Graphic Arts

            Choose Photography

            Choose Film

            Choose Video

            Choose the World Wide Web

            Choose Multimedia

Doing Research And Documenting Sources

            Scope Out Your Topic   

            Be Methodical In Your Research   

            Use the Library  

            Use the Internet  

            Learn From Experts   

            Prepare a Field Observation   

            Synthesize Your Source Materials

            Document Your Sources

                        Formatting the MLA Paper

                        Formatting the MLA Title Page

                        Formatting the MLA Works Cited Page

Revising And Editing            

            Evaluate and Revise Your Work

            Sweat the Details

Project 2.1: Analyzing a Place

            Student Project: Esteban Rodriguez, “Taquería Jalisco”

 
Chapter 3 Identities

Reading Texts about Identity

Gallery: Representations of Identity

            Dorothea Lange, Drought Refugees Camping by the Roadside

            *Damian Dovarganes, Yao Ming Announces Partnership with McDonalds

            *Peter Byron, Young Boy Watching Violence on Television

            * Mean Girls Movie Poster

            Judy Syfers-Brady, Why I Want a Wife

            Razanne Doll and Muslim Girl

            Edward Hopper, Nighthawks

            Gordon Parks, American Gothic

Cluster 3.1 Life Stories

*Sherman Alexie, How to Fight Monsters

Jim Goldberg, Images from Rich and Poor

Annie Dillard, from An American Childhood

Lan Tran, Lone Stars,

*Lise Sarfati, Images from Fashion Magazine, Austin Texas

Cluster 3.2 Bodies

Susan Bordo, The Empire of Images in Our World of Bodies

*Colby Katz, Beauty Pageants

*Dave Zirin, Standing with Caster

* Figures on and off the Field

Josie Appleton, The Body Piercing Project

Uwe Krejci, Teenagers with Facial Piercings

Cluster 3.3 Sing the Body . . . Electric!

*Robert Risko, Illustration for “Of Glee I Sing” Vanity Fair

*James Wolcott, Of Glee I Sing

*Alonso Duralde, Once Upon a Time . . .,

*Disney Studios, Actor Lucas Grabeel as Ryan Evans, High School Musical/3

* Ramin Setoodeh, Straight Jacket

*Jane Lynch, Jonathan Groff, and Chris Colfer from Glee

 *Lucas Hilderbrand, Stage Left: Glee and the Textual Politics of Difference

Writing About Identity

Project 3.1 Composing a Personal Memoir

            Student Project

            Ademilola Mojiminiyi, “My Hair Gets Curlier Faster than It Gets Longer”

Project 3.2 Researching and Profiling an Artist

Student Project

Billy Smith, “Gordon Parks: Using Photographs to Spark Social Change”

Chapter 4 Places

Reading Texts about Places

Gallery: Representations of Places

*Eastman Kodak, Kodak As You Go

*Dennis Stock, On Times Square and James Dean on the Farm of His Uncle 195

 *NASA Oil Slick in the Gulf of Mexico, June 19, 2010

Terry Falke, Rustic Camper, Arches National Park

*Wrigley Rooftops

Melissa Ann Pinney, Disney World, Orlando Florida

*Scott Graham, St. Peter’s Dome

*John Vachon, Worker at Carbon Black, Sunray, Texas 1940

*Thomas Hoepker, Photo taken from Brooklyn, NY September 11, 2001

Alice Attie, from Harlem in Transition

Cluster 4.1 Home on the Earth

 *Henry David Thoreau, from Walden

*Title page from the 1854 edition of Walden

*Navaho chant, Song of the Earth

 *Anne Spencer, Earth, I Thank You

 *Edward Hoagland, A Peaceable Kingdom

 *Google Earth, Riverhead, NY 2010

*Sharman Apt Russell, Apocalypse Not in My Backyard

Cluster 4.2 A Borderland

Diane Cook and Len Jenshel, Tijuana , Mexico 2006

Charles Bowden, Our Wall

Benjamin Alire Saenz, War (in the City in Which I Live)

Joe Grossinger, from El Paso Street Art, 2007

 *Flag of Mexico, and Daryl Cagle, Violence in Mexico, Aug. 29, 2010

*Daryl Cagle, My Mexican Flag Cartoon and Angry Readers

Cluster 4.3 Roads We Travel

 Road Trip, Movie Poster

 John Steinbeck, from The Grapes of Wrath

 Bobby Troup, Route 66

 Cadillac Ranch, 2007

Jack Kerouac, from On the Road

Jack Kerouac

Holland Cotter, On My Road

Photographs of Signs Enforcing Racial Discrimination

*Ramadan Rod Trip, CNN Belief Blog

*Aman Ali, Day 22: Ross, North Dakota , A Leap in Time

  *Mosque in Ross, North Dakota

Writing About Places

*Project 4.1 Observing and Analyzing a Public Space

                        Student Paper: Kruti Parekh, “India: A Culinary Experience”

 Project 4.2 Describing a Place

                        *Student Paper: Elizabeth Mashburn, “The Basement Room”

  Project 4.3

  Project 4.4

  Project 4.5

Chapter 5 Design and Culture

Reading Texts about Design and Culture

Gallery: Design and Culture

* Designers Nexus Inc.,  Free Fashion Croqui Templates

Greg Marting, Giro Atmos Bicycle Helmet, 2003

*Nintendo Wii n Controller, 2006, and Sony Playstation Move, 2010

*Milton Glaser, Dylan

*Magimix Vision Toaster

 *iPhone, Magic Mouse, iPad

* Obama Campaign Logo

Cluster 5.1The Dynamics of Design

*Kevin Kelly, Reading in a Whole New Way

*Logan Ward, With Ancient Arches, the Old is New Again  

*Katja Heinemann, Vault201 at the Cooper-Hewitt National Design Museum

*P. J. O’Rourke, Make Mine a Jeep,

*Brett Affrunti, Wrangler Rubicon

*Christine Rosen, Awe and the Machine,

Three-Three Designers, First Things First Manifesto 2000

Cluster 5.2 If the Shoe Fits . . . Fashioning Culture

*Design sketch by Diane Mulleavy for the character Odile and a still from the film Black     Swan. From VF.com, January 7, 2011.

*Laurie Penny, Curves Ahead is Hardly Progress

*Lisa Hilton, So What if I’m Skinny?,

 *Cruel Feet?

 *Jeggin'

*American Apparel: Legalize LA and Legalize Gay

*Jennifer 8. Lee, The Moral Costs of Counterfeiting

 *Fashion Advertisements from 1972, 1988, and 2010

Writing About Design and Culture

Project 5.1Analyzing the Design of an Everyday Text

STUDENT PROJECT

Sean Kamperman, “Sandals Signify”, Sean Kamperman

Project 5.2 Studying Design and Its Contexts

STUDENT PROJECT, Sean Nixon, “The Transformation of American Architecture during the 1920s and 1930s”

Project 5.3

Project 5.4

Project 5.5

Chapter 6 Media         

Reading Texts about Media

 Gallery: Messages in the Media

Got Milk?

Crowd Gathered Outside An Outdoor TV Set in India

Presidential Jet Flyover

*Luis Sinco,  Marlboro Marine

*Infomercial

Philip Greenberg, Viagra Model Car

*Twitter messages on a smart phone (Getty [date?])

Lewis Hine, Girl Worker in Cotton Mill

*Jonathan ElderfieldLife is simple in the East Village, Houston Street

Cluster 6.1 Music in the Media

*Jeff Chang, Fight the Power Jeff Chang

*Lif Wayne, Tha Carter III CD

*Tanny Oler, Ladies’ Camp Rock

*Alissa Quart, Music Lessons

*Elvis Presley Dancing

Cluster 6.2 The Games People Play

*Simon Dumenco, Game Theory: How (and Why) Facebook, Twitter, etc., Became Recess for Grown-ups

Scene for from Grand Theft Auto

*Michelle Goodman Gaming Tree: How Gamers Might Help Bring About Social Change

*James Gee Video Games: What They Can Teach Us About Audience Engagement

*Michelle Newman,Teens Participating in a Bowling Tournament

*Emily Parrino, Members of the Wii Bowling Team at an Assisted Living Facility

Cluster 6.3 Media Goes Online

*Sheryr Turkle, Digital Demands: The Challenges of Constant Connectivity

*Claudio, Alvarez, Kindle User in a Bookstore

* The Onion, Area Eccentric Reads Entire Book

*Christine Greenhow and Jeff Reifman, Engaging Youth in Social Media: Is Facebook the New Media Frontier

*Twitter Messages Documenting and Promoting Protests in Iran

Writing About Media

Project 6.1 Composing a Web Essay

            STUDENT PROJECT Hannah Easley, Sound and Medium in No Country for Old Men

Project 6.2 Composing a Photo Essay

            OPTION 1: RESEARCH A HISTORICAL MOMENT OR EVENT

            OPTION 2: RESEARCH AN ASPECT OF CULTURE

            Student Project: Michael Lee, "Images of History: The Hmong"

Additional Writing Projects

Chapter 7 Science and Society

Reading Texts about Science and Society

Gallery: Technology and Science

Nasa, Blue Marble, 1972

*Crowdsourced Bird Sightings

*The Economist, Public Acceptance of Evolution

Photos: Images of Genetically Engineered Animals

*Airport Body Scan Image., U.S. Dept. of Homeland Security

*Speak2Tweet Application., Google; Twitter

*Car Parts Incubator.,  Design That Matters

Cluster 7.1Our Watery Ways

*David Usborne, Bottled Out, (2007)

*Kitt Doucette, An Ocean of Plastic (2009)

*San Jose Mercury News, The Great Pacific Garbage Patch.

*Stomach Contents of Fledgling Albatross.

*Lester R. Brown, Warmer World, Savage Storms,

*Sumatran Coast Before and After tsunami.

Smiley N. Pool, Flooded School Buses

*Elizabeth Royte, The Last Drop: We May Not Get All the Water We Want, But We Can Have the  Water We Need

*Alain Buu,      Images from the Photo Story, “Water Wars”.

Cluster 7.2 This is Your Brain on. . . .

*Susan Greenfield, Modern Technology is Changing the Way Our Brains Work

*Steven Johnson, Yes, People Still Read, but Now It’s Social

*Subnetwork., Yorgy Buzsaki and Attila Sik

*Karen Bleier, Facebook Friends

*Patrick Tucker, Prospects for Brain-Computer Interfacing,

*Neil Reynolds, One Robot,

* Stephan De Sakutin Animal Test Subject and Human Test Subject

Writing About Science and Society

Project 7.1 Explaining a New Development in Technology or Science

            STUDENT PROJECT, Beau Faulkner, “Year Zero: A Viral Marketing Promotion”

Project 7.2 Connecting Science To Culture

            STUDENT PROJECT

            Julia Berkelhammer, Angel Cockerham, Michelle Kasprak, Alyssa Tedder, and Taylor Warren, “Schizophrenia: A Beautiful Fight”

Additional Projects

Chapter 8 Politics

Reading Texts About Politics

Gallery: Politics

Political bumper stickers

*Charles Dharapak, Health Care Overhaul

Todd Heisler, Reno , Nevada

* Cartoon re: Christine O’Donnell Senate Campaign Ad, I’m You

* Campaign photo Joe Manchin Senate Campaign Ad, Dead Aim

*Good, Is College Still Affordable?

*Volume, Inc., San Francisco , AIGA Get Out the Vote Campaign,

Cluster 8.1 Media Matters

*President Obama on The View and The Daily Show

*Larry Rosen, The Daily Show Effect: Attracting Young Voters to Politics One Joke at a Time

*Sarah Palin’s Alaska, TLC

*Victor David Hanson, The New Sophists

*Mike Keefe, The Denver Post cartoon

*Aaron Sorkin, In Her Defense, I’m Sure the Moose Had It Coming

*Taylor Jones, “I Won,”(cartoon)

*Jack Shafer,  In Defense of Inflamed Rhetoric

*No Labels, The No Labels Statement of Purpose

Cluster 8.2 Food Fights

 Kim Severson, “Be It Ever So Homespun, There’s Nothing Like Spin”

 Michael Pollan, “Why Bother?

Photos: Lauren Greenfield, Images from Thin and Camp Shane

*Greg Hubacek, Dead Weight

*Jennifer Bleyer, Hipsters on Food Stamps

*Kyle Smith, Politicians Want to Tax Us Thin

Cluster 8.3 Car Wars

*Jorg Greuel and Good, Car Wreck in Monument Valley

*Thomas L. Friedman, Their Moon Shot and Ours

*IBD Editorial Gov’t Motors’ Electric Edsel

*Jamie Kitman, Drive vs. Fly

*Oliver Munday and Good, Saving Money by Cutting Traffic

The New York City Street Memorial Project

Andrew Hinderaker, Ghost Bike Memorial

*Farhad Manjoo, Don’t Worry, The Robot’s Driving

*Chris Matyszczyk, Google's new robot car: Crazy good or crazy crazy?

Writing About Politic

Project 8.1 Analyzing a Political Argument

            Student Project: Jonathan Butler “Visual Images of National Identity: British and French Propaganda Posters of the Great War

Project 8.2 Creating a Public Service Announcement

            Student Project: Meixia Huang, “Pay Attention to Them”

Additional Projects

Index

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