Beyond Talent : Creating a Successful Career in Music
ISBN: 9780195382594 | 0195382595
Edition: 2ndFormat: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 11/5/2010
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This newly expanded edition of Beyond Talent provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry. Step-by-step instructions detail how to design promotional materials, book performances, network and accessresources and assistance, jump start a stalled career, and expand your empl... MORE
| Mapping Success | p. 1 |
| Today's Musicians Profiled: Success Redefined | p. 2 |
| What Does It Take? Part 1 | p. 4 |
| The Big Picture | p. 6 |
| What Does It Take? Part 2 | p. 8 |
| Ten Success Principles | p. 9 |
| The Entrepreneurial You | p. 13 |
| Project-Based Career Advancement | p. 16 |
| Self-Assessment: Where Are You Now? | p. 17 |
| Achieving Goals:... MORE | p. 18 |
| Cultivating Your Support Network: Making Connections, Building Community | p. 21 |
| What Is Networking? | p. 21 |
| Check your Attitude and Intent | p. 22 |
| Mapping Your Network | p. 24 |
| Mailing Lists | p. 26 |
| Performance Invitations | p. 28 |
| Elevator Speech | p. 33 |
| Good Phone | p. 35 |
| Backstage Dos and Don'ts | p. 36 |
| How to Work a Room | p. 38 |
| Hosting a Brainstorming Party | p. 40 |
| Bonus Section: Interpersonal Skills for Ensembles | p. 41 |
| Developing Your Image: Creating Promotional Materials that Work | p. 45 |
| Who Are You? | p. 45 |
| Why Promote Yourself? | p. 45 |
| Brand YOU | p. 46 |
| What's Your Type? | p. 47 |
| Bio Basics | p. 49 |
| Photos | p. 67 |
| Promo Kits | p. 74 |
| Expanding Your Impact: Making Recordings | p. 85 |
| Why Record? | p. 86 |
| The Recording Industry and You | p. 87 |
| The Entrepreneurial Solution | p. 90 |
| Legally Yours: Copyright Issues | p. 91 |
| Licensing Issues | p. 92 |
| What to Record | p. 95 |
| How and Where to Record | p. 98 |
| Artwork and Graphics | p. 102 |
| How Much? Financing Your Recording | p. 105 |
| Sales: How to Turn a Profit | p. 111 |
| Selling Your Music Online | p. 112 |
| Promoting Your Recording | p. 116 |
| Getting Reviewed | p. 120 |
| Building Your Online Community: Social Networking, the Web, and You | p. 123 |
| Social Media and You | p. 124 |
| Website Overview | p. 128 |
| Site Analysis | p. 129 |
| Website Building Basics | p. 130 |
| Cultivating Your Fan Base | p. 133 |
| Newsletters | p. 133 |
| Website Design Tips | p. 134 |
| What's on the Menu | p. 135 |
| Interlude: Five Fundamental Questions | p. 141 |
| Why Are You in Music? | p. 141 |
| How Do You Define Success? | p. 142 |
| Is Your Thinking Getting in Your Way? | p. 144 |
| What Kind of Partnerships Are You Creating? | p. 145 |
| How Meaningful Is Your Work? | p. 147 |
| Plus: 21 Questions for Young Performers | p. 149 |
| Booking Concerts: Artist Management and Self-Management | p. 152 |
| The Big Question | p. 152 |
| Myths about Artist Management | p. 153 |
| How Artist Management Works | p. 155 |
| How Not to Get Artist Management | p. 157 |
| The Truth about Competitions | p. 158 |
| Self-Management: Your Best Bet | p. 159 |
| Alternatives to Traditional Management | p. 160 |
| Where to Perform | p. 161 |
| Effective Programming | p. 164 |
| Booking Your Own Concerts | p. 165 |
| Negotiating Fees | p. 169 |
| Confirmations/Contracts | p. 171 |
| Booking a Regional Tour | p. 172 |
| Telling Your Story: Attracting Media Attention and Building Audiences | p. 177 |
| What Is Newsworthy? | p. 177 |
| Attracting an Audience | p. 179 |
| Do You Need a Publicist? | p. 182 |
| Types of Media Coverage | p. 183 |
| Press Releases | p. 185 |
| Compiling Your Media List | p. 191 |
| Tips on Being Interviewed | p. 197 |
| Timeline for Publicizing Your Next Concert | p. 199 |
| How to Grow a Career | p. 200 |
| Connecting with Audiences: Reaching Out and Reaching In | p. 202 |
| What Is Residency Work? | p. 202 |
| What Is a Teaching Artist? | p. 203 |
| What's in It for You? | p. 203 |
| Why Bother? | p. 205 |
| What Does Residency Work Encompass? | p. 206 |
| Talking to Audiences | p. 208 |
| Finding the Right Entry Point | p. 210 |
| Structuring Programs | p. 211 |
| Designing Programs for Adults, Seniors, and K-12 Audiences | p. 213 |
| Getting Hired | p. 217 |
| Marketing Your Programs | p. 219 |
| Quality Control: Evaluating Programs | p. 220 |
| Performing at Your Best | p. 224 |
| What Is Peak Performance? | p. 224 |
| What Is Stage Presence? | p. 226 |
| Managing Performance Anxiety | p. 232 |
| Treatment Starts with Self-Assessment | p. 235 |
| Interventions and Treatment Methods | p. 237 |
| Goal Setting | p. 244 |
| Performance Health | p. 246 |
| Freelancing for Success | p. 253 |
| To Specialize or Not? | p. 254 |
| Networking for Referrals | p. 255 |
| Researching to Get Work | p. 256 |
| Marketing for Freelancers | p. 258 |
| Musician Unions: Strength in Numbers | p. 261 |
| Negotiating Fees | p. 267 |
| Contracts | p. 270 |
| Balancing Life: Managing Time and Money | p. 274 |
| Time Management | p. 274 |
| Managing Projects | p. 280 |
| Effective Practice | p. 282 |
| Financial Management | p. 283 |
| Taxes 101 | p. 287 |
| Special Issues for Ensembles | p. 293 |
| Funding for Music Projects | p. 295 |
| Mapping Your Project | p. 296 |
| Researching Grant Opportunities | p. 298 |
| Grant Applications | p. 300 |
| Fundraising 101 | p. 304 |
| The Development Continuum | p. 307 |
| Making the Ask | p. 310 |
| Fundraising Letters | p. 314 |
| Commissioning New Work | p. 316 |
| Corporate Sponsorship | p. 318 |
| Getting It Together: Your Career, Your Life | p. 321 |
| Portfolio Careers | p. 321 |
| Transferable Skills: What Musicians Have to Offer | p. 324 |
| The Day Job Dilemma: Five Key Considerations | p. 325 |
| Teaching Opportunities | p. 328 |
| Arts Administration Opportunities and Music Industry Jobs | p. 336 |
| Long-Distance Job Search | p. 344 |
| Postlude: 5 Career Counseling Secrets Revealed | p. 346 |
| Notes | p. 349 |
| Index | p. 353 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Angela Myles Beeching is director of the Career Services Center at New England Conservatory of Music, where she is also a member of the faculty. A Fulbright Scholar and Harriet Hale Woolley grant recipient, Ms. Beeching holds a doctorate in cello performance from SUNY Stony Brook. Her articles on music and careers have appeared in Classical Singer, Inside Arts, and Chamber Music magazines. Ms. Beeching has been a guest speaker at conferences for the National Association of Schools of Music, Chamber Music America, the Association of Performing Arts Presenters, and the National Conference on Keyboard Pedagogy.
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