Business lessons from the founder of the number-one craft brewery in the country The Sierra Nevada Story chronicles Ken Grossmans journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From sordid youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 700,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980 and sparked a beer revolution in America, critics have proclaimed his beer to be among the best brewed anywhere in the world. The Sierra Nevada Story describes Grossmans unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. Explores the "Sierra Nevada way," as exemplified through founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way Details Grossmans start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California The Sierra Nevada Story shows how with hard work, dedication and focus, you can be successful following your dream.