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Better Green Business Handbook for Environmentally Responsible and Profitable Business Practices

ISBN: 9780137010172 | 0137010176
Edition: 1st
Format: Hardcover
Publisher: FT Press
Pub. Date: 10/30/2009

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Blueprint for driving competitive advantage with Green Business, from an IBM innovator in environmental stewardship--Proven techniques any business can use, based on IBM's breakthrough Green Business programs, products, strategies, and Green SigmaTM methodologies.-Establish effective green strategies and transformation plans, link them to operations, apply them, and track the results.-Includes coverage of powerful new Smarter Planet technologies that deliver value by 'instrumenting the planet' Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive 'win-win-win' gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson's business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM's breakthrough Green Sigma approach. He also identifies new opportunities to drive value by 'instrumenting the planet,' and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make 'green business' even more crucial in the coming years. Dr. Eric Olson has 20+ years' experience in management consulting and industry, working with organizations of all sizes in many industries. His experience spans business, operations and IT strategy development, ecommerce and e-business, innovation management, process and supply chain optimization, procurement and strategic sourcing, corporate mergers and joint ventures, and environmental stewardship. He holds B.S. and Ph.D. degrees from Cornell University, an M.B.A. from the Massachusetts Institute of Technology-Sloan, and an M.S. from Rensselaer Polytechnic Institute. He is a member of the American Society of Mechanical Engineers and a licensed Professional Engineer.

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