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Better Business Plus NEW MyBizLab with Pearson eText -- Access Card Package
ISBN: 9780132672368 | 0132672367
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 5/16/2011
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Better Businessoffers the business content readers need, but in a betterway. Better Businessis integrated with my bizlab, which encourages readers to interact with business, not just read about it.
Part 1: Looking at the Business Environment
Chapter 1: Business Basics
Chapter 2: Economics and Banking
Chapter 3: Ethics in Business
Chapter 4: Business in a Global Economy
Mini Chapter 1: Special Issues in Online Business
Part 2: Starting and Structuring a Business
Chapter 5: Small Business and... MORE
Chapter 6: Forms of Business Ownership
Mini Chapter 2: Constructing an Effective Business Plan
Part 3: Managing a Business and Employees
Chapter 7: Business Management and Organization
Chapter 8: Motivation, Leadership, and Teamwork
Chapter 9: Human Resource Management
Chapter 10: Business Technology
Chapter 11: Production and Operations Management
Mini Chapter 3: Business Communications
Part 4: Principles of Marketing
Chapter 12: Marketing and Consumer Behavior
Chapter 13: Product Development and Pricing Strategies
Chapter 14: Promotion and Distribution
Mini Chapter 4: Finding a Job
Part 5: Principles of Finance
Chapter 15: Financing and Tracking Business Operations
Chapter 16: Securities and Investments
Mini Chapter 5: Personal Finance
