Sorry, this item is currently unavailable.

Best Practice Cases in Branding : Lessons from the World's Strongest Brands

ISBN: 9780131411333 | 0131411330
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2003

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use withStrategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.

Related Products

  • Best Practice Cases in Branding : Lessons from the World's Strongest Brands
    Best Practice Cases in Brandin...
  • Best Practice Cases in Branding, Strategic Brand Management
    Best Practice Cases in Brandin...

Please wait while this item is added to your cart...