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Behavioural Finance
ISBN: 9780470028049 | 0470028041
Format: PaperbackPublisher: Wiley
Pub. Date: 10/1/2009
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The study of Behavioural finance is relatively new and examines how individuals' attitudes and behaviour affect their financial decisions and financial markets. 'Behavioural Finance' builds on existing knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the re... MORE
| Introduction | |
| Financial Decision-making | |
| Discounting | |
| Learning | |
| Bubbles | |
| Noise Traders | |
| Overconfidence and Optimism | |
| Asset pricing under prospect theory | |
| Overreaction and /or under reaction | |
| Momentum | |
| Herding | |
| Insider Trading | |
| Equity p... MORE | |
| Incorporation | |
| The market for information, noise and deception | |
| Dividends | |
| Entrepreneurship | |
| Analysts' conflicts of interest | |
| Accounting reform | |
| Conclusion | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
William Forbes is Professor of Accounting and Finance in the Business School at Loughborough University, UK. He has previously held positions at University of Glasgow, University of Manchester, University College of North Wales in Bangor and the University of Exeter.
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