Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Retail Description Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

-An innovative combination of content delivery in print and online provides a brief core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with faculty and students.

-Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.

-Chapter In Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.

-Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.

-A full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away.