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The Basics of Communication Research (with InfoTrac)

ISBN: 9780534507787 | 0534507786
Edition: 1st
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 7/8/2003

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Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION. 1. Human Inquiry and Scientific Inquiry about Communication. 2. Basic Building Blocks in Conducting Communication Research. 3. Paradigms of Knowing in Communication Research. 4. Logic Systems and Theory in Communication Research. 5. The Ethics of Communication Research. Part Two: QUANTITATIVE COMMUNICATION RESEARCH. 6. Conceptualization and Operationalization. 7. The Logic of Sampling. 8. Survey Research. 9. Experiments. 10. Quantitative Text Analysis. 11. The Basics of Quantitative Data Analysis. 12. Inferential Statistics in Quantitative Data Analysis. Part Three: QUALITATIVE COMMUNICATION RESEARCH. 13. Participant Observation. 14. Qualitative Interviewing. 15. Social Text Analysis. 16. Qualitative Data Analysis.

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