FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$173.25

Sorry, this item is currently unavailable.

Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)

ISBN: 9780072983807 | 0072983809
Edition: 15th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 6/30/2004

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing.At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples - all of which have been carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and the complete coverage of special topics like technology, ethics, global, relationship marketing, and services. Another key advantage of Basic Marketing is author Bill Perreault himself. Where most principles of marketing texts rely on a host of separate supplement authors, Perreault is the highly involved with or creator of every item in the carefully integrated, robust package. This unique involvement ensures quality, accuracy, and reliability.

Related Products


  • Basic Marketing : A Marketing Strategy Planning Approach
    Basic Marketing : A Marketing ...
  • Basic Marketing: A Marketing Strategy Planning Approach
    Basic Marketing: A Marketing S...
  • Basic Marketing with Connect Plus
    Basic Marketing with Connect P...
  • BASIC MARKETING A Marketing Strategy Planning Approach
    BASIC MARKETING A Marketing St...
  • Outlines and Highlights for Basic Marketing by Perreault, Cannon, and Mccarthy, Isbn : 1428866337
    Outlines and Highlights for Ba...
  • Outlines and Highlights for Basic Marketing by Perreault William, Isbn : 9780073529950
    Outlines and Highlights for Ba...
  • Basic Marketing, w/ CD
    Basic Marketing, w/ CD
  • Basic Marketing and Applications in Basic Marketing. 2000-2001. Thirteenth Package Edition.
    Basic Marketing and Applicatio...
  • Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)
    Basic Marketing Student Pkg #1...
  • Basic Marketing: A Global-Managerial Approach
    Basic Marketing: A Global-Mana...


Please wait while this item is added to your cart...