FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$164.33
Sorry, this item is currently unavailable.
Basic Marketing Research : Using Microsoft Excel Data Analysis
ISBN: 9780132059589 | 0132059584
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analystreg;) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst reg; also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research proces... MORE
| Introducing Marketing Research | p. 2 |
| Understanding the Marketing Research Industry | p. 24 |
| Steps in the Marketing Research Process Including Defining the Problem and Research Objectives | p. 60 |
| Research Design | p. 100 |
| Accessing Secondary Data and Online Information Databases | p. 134 |
| Standardized Information Sources | p. 170 |
| Deciding on Your Survey Data Collection Method | p. 196 |
