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|Introducing Marketing Research||p. 2|
|Understanding the Marketing Research Industry||p. 24|
|Steps in the Marketing Research Process Including Defining the Problem and Research Objectives||p. 60|
|Research Design||p. 100|
|Accessing Secondary Data and Online Information Databases||p. 134|
|Standardized Information Sources||p. 170|
|Deciding on Your Survey Data Collection Method||p. 196|