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Basic Marketing Research: A Decision-making Approach

ISBN: 9780131525429 | 0131525425
Edition: 2nd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 3/15/2005

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For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

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