Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

The Art of the Sale

ISBN: 9781594203329 | 1594203326
Format: Hardcover
Publisher: Penguin Pr
Pub. Date: 4/12/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
A revelatory examination of the elusive mix of talents that sparks successful selling and the essential role of sales in business, religion, romance, art, and every other corner of human experience. Sales permeates everything we do-not just moving product, but convincing people of an argument, or getting a job, or attracting a mate, or getting a child to eat his broccoli. And as Delves Broughton discovers, selling well is an art that demands creativity, mindfulness, selflessness, resilience, and more. He travels around the world to teach himself and the reader the art and science of the sale. In Morocco, he observes a masterful merchant who thrives in the intensely competitive world of the Kasbah by using age-old principles to "read" his customers. In Tampa, he meets with Tony Sullivan, king of the infomercial, and discovers how important creating a good narrative is to selling effectively. In an Apple store and a sold-out seminar with sales guru Jeffrey Gitomer, he uncovers the stunning similarities between selling and organized religion, showing how the best in both realms inspires faith and a sense of duty in their customers. Delves Broughton also unearths the vast cultural influence of sales, which has driven more people up the social ladder than any other activity. He talks to Ted Leonsis, who made his mark as president of AOL in the 1990s; celebrity art dealer Larry Gagosian; the most successful saleswoman in Japan, a hard-charging, high earner who discovered the Zen of sales in a Trappist monastery; and many others, both well known and obscure, who reveal the true nature and power of this art form. Though sales is the very engine of commerce and industry-more Americans work in this field than in manufacturing, marketing, or finance- it remains shrouded in mystery and myth. Few business schools teach it, and surprisingly little research has been done while gimmicky courses and how-to books abound. Delves Broughton sifts through the studies and popular guides to distill a unique, evidence-based investigation of a fascinating and undervalued endeavor. It's also an eye-opening assessment of sales as social discourse, the means by which all of us get our way-and make our way-in the world.

Related Products

  • Ahead of the Curve : Two Years at Harvard Business School
    Ahead of the Curve : Two Years...
  • Ahead of the Curve Two Years at Harvard Business School
    Ahead of the Curve Two Years a...
  • The Art of the Sale Learning from the Masters About the Business of Life
    The Art of the Sale Learning f...

Please wait while this item is added to your cart...