Amazon no longer offers textbook rentals. We do!

The Art of the App Store The Business of Apple Development

by: McCann, Tyson

The Art of the App Store The Business of Apple Development

by: McCann, Tyson

ISBN 13:
9780470952788
ISBN 10:
0470952784
Edition: 1st
Format: Paperback
Copyright: 12/06/2011
Publisher: Wrox

Rent

Sorry, this item is currently unavailable.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

The Art of the App Store provides those who are looking to develop games for the iPhone and iPod Touch a non-technical guide to navigating the opportunity and peril of the App Store, including best practices for all aspects of market research, streamlined game development, and successful app marketing. Many developers protect revelations like those appearing in this book as if they were state secrets. This book opens up the vault to success.Important Topics Covered: Analyzing successful games: Combining aspects of popular titles for a new niche Creating a specification document: How it saves you time, money, and yields a better app Recruiting and outsourcing: Utilize a global workforce the right way Learning from the Master: Adopting Apple's approach to software Marketing wizardry: Rolling unique features into your app for maximal low-cost marketing

Introduction xv
A Brief History of Time in the App Store	p. 1
Time in a Table	p. 1
The Early App Store	p. 5
Novel Uses of the Touch Screen	p. 6
Simplicity Succeeds While Complexity Fails	p. 8
The Modern App Store	p. 9
The Slow March Toward Complex Apps	p. 10
How Niches Have Changed from the Early App Store	p. 10
Summary	p. 11
Setting Your Goals, Costs, and Expectations	p. 13
Confronting the âÇ£Hero InventorâÇ Syndrome	p. 13
Benefitting by Doing It Yourself	p. 14
Outsourcing	p. 15
Avoiding the Pitfalls of Going It Alone	p. 20
Considering Your Fundamental Costs	p. 23
Programming	p. 24
Factoring in UI/UX for Game/App Design	p. 25
Factoring in Art Design	p. 26
Considering Your Optional Costs	p. 26
Audio Costs	p. 26
Special Effects Costs	p. 27
Localization for Foreign Markets	p. 27
Quality Assurance/Testing	p. 28
Public Relations and Marketing	p. 29
Advertising Costs	p. 30
Managing Your Expectations	p. 31
The App Store as a Crowded Zoo	p. 31
Planning for Cost Overruns	p. 32
Scheduling with an Iron Fist	p. 32
Summary	p. 32
Researching the App Store Market	p. 33
Examining the Numbers and Trends	p. 33
Making Decisions Based on Research	p. 36
Opportunity Size: Is There a Hole in the Market?	p. 37
Choosing Your Niche	p. 38
Perform Due Diligence Early	p. 39
Summary Decisions	p. 40
Analyzing Successful Apps	p. 41
Exploring Popular Features	p. 48
Exploring Visual Styles	p. 49
Exploring Social Integration	p. 50
Exploring the iPhone Hall of Fame	p. 51
Avoiding Pesky Ego Traps	p. 51
Game Concepts: Old versus New	p. 53
Analyzing Unsuccessful Apps	p. 55
Learning from Other People's Mistakes	p. 57
Learning from Other People's Complaints	p. 58
Mixing and Matching	p. 59
Borrowing Style and Functionality from Mainstream
Applications/Games (the Picasso Way)	p. 59
Pulling Out Successful Features for a Twist	p. 60
Summary	p. 60
Knowing Your Customer	p. 63
Understanding App Store Demographics	p. 64
Casual and Traditional Gaming Pillars	p. 65
iPhone Casual versus Traditional Casual	p. 68
Meeting Your CustomerâÇÖs Expectations	p. 68
Visual and Graphical Expectations	p. 69
Gameplay and Feature Set Expectations	p. 69
Competitive Feedback Research	p. 91
Summary	p. 91
Plotting the Stages of Development	p. 93
Leadership and Your Team	p. 94
Assumptions about Your Role	p. 95
Your Starting Lineup	p. 95
A Controlling Idea to Kick Things Off	p. 98
Concept through Release	p. 100
Maximizing Your App through Agile Development	p. 101
Planning — Envisioning Your Vision	p. 104
Scheduling	p. 107
Production and Stages of Development	p. 115
Coordinating Marketing	p. 119
Summary	p. 121
Guidelines and Expectations for Developing Your App	p. 123
Potential Risk and Reward	p. 124
Paid Apps Are Seen as WYSIWYG	p. 124
What Incentives Can You Provide When Sales Dwindle?	p. 124
Are You Planning on In-App Purchases?	p. 124
Can You Go Free?	p. 125
Like Winning the Lottery	p. 125
Revenue Like a Rollercoaster	p. 126
App Store Business Models	p. 127
Free Apps	p. 127
Paid App Revenue Models and Price Expectations	p. 129
Creating for a Multitasking World	p. 132
Understanding the Effects of Multitasking on the Brain	p. 133
Seeing the Phone as the Ultimate Multitasking Tool	p. 133
The Half-Second Window	p. 133
Understanding Typical User Tendencies with Touch Screens	p. 134
Building Initial Interactions That Meet the
âÇ£Half-Second WindowâÇ	p. 134
Depicting the Physical World	p. 136
Using Physical Metaphors to Delight Your Audience	p. 136
Designer/Branding Exercise:
Creating Metaphors for Your App	p. 139
Utilizing Physical Forces: Gravity, Weather, Objects	p. 143
The Importance of Sound in Physical Metaphors	p. 144
Summary	p. 144
Creating Free and Freemium Apps	p. 145
App Revenue Terminology	p. 146
Microtransaction	p. 146
Downloadable Content (DLC)	p. 146
Free App	p. 148
Freemium App	p. 148
In-App Purchase	p. 149
Free-to-Play App (F2P)	p. 149
Lite App	p. 149
Long Tail Strategy	p. 150
Business Reasons behind Revenue Models	p. 150
Free App Considerations	p. 150
Freemium App Considerations	p. 151
Lite App Considerations	p. 153
Considering Risks and Rewards	p. 155
Free Apps	p. 155
'Freemium Apps	p. 156
Lite Apps	p. 156
Minimizing Risk for Any App	p. 157
How to Succeed with a Free App	p. 157
Free Apps	p. 157
Lite Apps	p. 160
Supporting Your App with Ads	p. 165
How to Succeed with a Freemium App	p. 168
Microtransactions and the Long Tail	p. 169
Viable Ways to Monetize	p. 170
Implementing a Virtual Currency System	p. 172
Succeeding with the Freemium Model	p. 176
Summary	p. 176
Creating Paid and Premium Apps	p. 177
Business Reasons behind Revenue Models	p. 178
Two Types of Paid Apps	p. 178
Entertainment versus Practicality or Education in
Price Point Determination	p. 179
Non-Premium Paid App Considerations	p. 180
Premium Paid App Considerations	p. 181
Considering Risks and Rewards	p. 183
Non-Premium Paid Apps	p. 183
Premium Paid Apps	p. 184
How to Succeed with Paid Apps	p. 184
The Paid App Mentality	p. 184
Integrating Your Lite Version	p. 187
Adding In-App Purchases	p. 192
Summary	p. 193
Adopting Apple's Approach	p. 195
Infusing an Insane Amount of Care	p. 196
Treating User Experience as King	p. 197
The Little Things MatterâÇ More Than You Think	p. 200
Value-Added Benefits (Go Farther Than You Think You Should)	p. 202
Customer as King	p. 203
Adapting Apps to iPad	p. 204
Case Study: Tapbots	p. 206
High-Contrast Branding	p. 206
Refined, Responsive, Simplistic Interface	p. 207
No Transitions	p. 208
Standard Conventions	p. 208
Summary	p. 209
Riding the Social Networking Wave	p. 211
Fostering the Ultimate Viral Marketing: Social Networks	p. 212
Integrating In-App Networks	p. 212
Building Achievements, Medals, Badges, and Other Rewards	p. 218
Taking Cues from Facebook	p. 219
Everything Is More Fun with Friends	p. 220
ItâÇÖs All about Metrics — Tweak Values Early and Often	p. 220
Ignoring Facebook Conventions	p. 222
Waiting Is Not Fun	p. 223
No Forced Friends, Please	p. 223
Rewarding Users for Promoting Your App	p. 224
Gifting with Virtual Objects, Free Stuff	p. 224
Providing Users with a Sense of Community	p. 227
Social Interaction as Features	p. 227
Features versus Extras	p. 228
Setting the Stage for Users to Compete	p. 228
Providing the Tools for Users to Connect	p. 232
Implementing Facebook Connect and Twitter	p. 232
Fostering Your In-App User Community	p. 234
Maximizing Viral Channels	p. 235
Summary	p. 240
Feedback, Maintaining, and Sc aling	p. 243
Evaluating Feedback	p. 244
Soft Launch Preparation	p. 244
Main Launch Feedback	p. 245
Taking the Good and the Bad	p. 246
Converting Data into Actionables	p. 247
Maintenance Isn't Just Fixing, It's Marketing	p. 250
Customer Support Is Key	p. 250
Timely Updates	p. 253
Scaling	p. 253
Releasing New Content	p. 253
Building for Other Platforms	p. 254
The Future of Your App	p. 254
Summary	p. 256
Reading List of Recommended Books	p. 257
App Development	p. 257
Business and Project Management	p. 257
iOS Programming	p. 258
Design and Art	p. 258
Marketing	p. 258
Creativity and Inspiration	p. 259
Online Resources	p. 261
Research and Metrics	p. 261
App Store Metrics and Rankings	p. 261
App Usage and Engagement Metrics	p. 262
Website Metrics and SEO	p. 262
Planning and Communicating	p. 263
Outsourcing	p. 263
Project Management	p. 263
E‑Mail, Video Conferencing, Chat, and Screen Sharing	p. 265
Developing	p. 265
iOS Development	p. 265
Social Game Solutions	p. 266
Brainstorming and Prototyping	p. 267
Documentation	p. 268
Cross-Platform Development	p. 268
Royalty-Free Audio	p. 269
Marketing	p. 269
App News and Review Sites	p. 269
Ad Networks and Affiliates	p. 270
Award Sites	p. 271
Press Release Submission	p. 271
E‑Mail Marketing	p. 272
Full-Featured Marketing Solutions	p. 272
Social Media	p. 272
Customer Support	p. 274
Index	p. 275
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

The Art of the App Store The Business of Apple Development

The Art of the App Store The Business of Apple Development

9780470952788

0470952784

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review