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For anyone putting together an architectural portfolio this is essential reading.

The creation of a successful portfolio is a vital skill needed by architectural students and professionals alike. In a highly competitive global market the accomplished representation of the architect’s work must be able to turn opportunities into triumphs.

The Architect's Portfolio book offers a fresh step-by-step approach to achieving a reflective, attractive and successful representation of one’s work. Structured in four stages it takes the reader through each step needed in the creation of a successful portfolio, from understanding yourself and your market, to planning, designing and producing it.

Illustrated throughout in full colour, the book includes case study portfolios from the US, UK, Europe and Asia which demonstrate the steps in the process for both practitioners and students, from sketch trials to full-colour stage lay-outs. These contributions come from architects all over the world, providing terrific insight into current practices and inspiration and ideas.

This is simply essential reading for anyone putting together an architectural portfolio.

Andreas Luescher is a Swiss architect, artist, writer, and Associate Professor of Architecture at Bowling Green State University in Ohio. His scholarship is widely published and he is a frequent presenter at national and regional American Institute of Architects and Association of Collegiate Schools of Architecture conferences.

Preface	p. VI
Contextualize It	p. 1
Portfolio as Autobiography	p. 4
Portfolio as Portable Museum	p. 5
Portfolio of Games	p. 8
Case Studies	p. 9
Plan It, Select It	p. 43
Understanding Yourself	p. 46
Identifying Your Audience	p. 46
Conserving Work	p. 47
Selecting Work: Building the Theme for the Portfolio	p. 49
The Crit Wall	p. 51
Case Studies	p. 52
Design It, Produce It	p. 89
Thumbnails and Mock-ups (Dummies)	p. 92
From General to Specific	p. 94
Full-scale Design	p. 98
Designing for Reception	p. 99
Learning from Others	p. 100
Techniques and Stylistic Effects	p. 101
Copy/Text	p. 102
Typography	p. 102
The Cover: An Interesting Entrance	p. 104
Paper	p. 105
Binding	p. 106
The Squint Test	p. 107
Additional Tools for the Online Portfolio	p. 107
Case Studies	p. 109
Send It, Present It, Market It	p. 141
Networking	p. 144
Informational Interviewing	p. 145
Sending Your Portfolio	p. 146
The Interview	p. 147
Gauging the Success of a Portfolio	p. 147
Case Studies	p. 149
Postscript	p. 181
Types of Portfolio	p. 184
Schedule	p. 186
About the Portfolio Contributors	p. 187
Acknowledgements	p. 190
Index	p. 191
Table of Contents provided by Ingram. All Rights Reserved.

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The Architect's Portfolio: Planning, Design, Production

The Architect's Portfolio: Planning, Design, Production

0415779014

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