Rent 9780415999168 | Applied Public Relations : Cases in Stakeholder Management

Summary Table of Contents Author Biography

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices.

List of figures	p. ix
Preface	p. xi
Professional Insight: The Management Champion of Social Responsibility	p. xiv
Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships	p. 1
Professional Insight: The Case For Character	p. 8
Stakeholders: Employees	p. 11
General Motors Trims Its Workforce and Operations	p. 16
"You Can't Buy Tha... MORE	p. 21
Teamsters Deliver Public Support During the UPS Strike	p. 24
Sun Shines Through Employee Blogs	p. 28
The Case of the Misfired Memo	p. 31
Professional Insight: Your Real Job Description	p. 35
Stakeholders: Community	p. 37
`The Company For Women' Pledges Support	p. 41
CharitaBulls Help Others Win at Life	p. 46
"Walking the Talk": DuPont's Land Legacy Program Donates 16,000 Acres to The Conservation Fund	p. 50
Habitat for Humanity: Building Corporate Bridges and Affordable Houses	p. 54
Community Service Constitutes Core Competency of Timberland	p. 58
Professional Insight: A Lesson: Advertising and Public Relations Can Work in Harmony	p. 64
Stakeholders: Consumers	p. 67
"Would You Like Your Taco With or Without Pesticide Today?"	p. 71
Wendy's Relies On Reputation to Combat "Finger" Fraud	p. 76
Bausch & Lomb Sees Recall	p. 79
Tire Tread Troubles Drive Firestone into Crisis of Confidence	p. 83
Wal-Mart: Soaring Through Sustainability	p. 89
Warner Bros. (and Others) are Wild About "Harry"	p. 93
Professional Insight: Public Relations in the iPod Generation	p. 98
Stakeholders: Media	p. 101
Media Interest in Transplant Drama Stokes Anxiety in Health Care Professionals	p. 106
Fake News Release Leads to Arrest	p. 113
Bishops, Priests, and Reporters: The Catholic Church and Media Coverage of Sex Abuse Scandals	p. 119
Bowling For Columbine Strikes Ammunition Sales at Kmart Corp.	p. 124
Creating and Controlling-A Dialogue on Energy: Chevron Launches Worldwide Advertising Campaign	p. 127
Professional Insight: Making News in a New Media World	p. 131
Stakeholders: Investors	p. 133
The Communications Company That Didn't Communicate: WorldCom	p. 138
Appearances or Substance: Which is More Important?	p. 143
A Habit of Activism	p. 150
Hewlett-Packard Seeks to Plug Leaks With a Secret Investigation	p. 154
Professional Insight: Integrated Communication and Shareholder Wealth	p. 158
Stakeholders: Members and Volunteers	p. 161
Designated Donations? The American Red Cross and the Liberty Fund	p. 165
Offering "1-888-995-HOPE" to Homeowners	p. 171
Colossal Fossil Dominates Chicago's Field Museum	p. 174
Queen Latifah Introduces National Women's Confidence Day	p. 179
A New Way for the United Way of the National Capital Area?	p. 182
Professional Insight: A Higher Ethical Standard for Nonprofits	p. 187
Stakeholders: Governments and Regulators	p. 189
Hospital Advocates for its Property-Tax Exemption	p. 196
New Internet Cookie Recipe Gives Heartburn to DoubleClick	p. 201
"Working Together to Bring Peace": Saudi Arabia Seeks to Improve its U.S. Image	p. 206
Kick Ash Bash Sets Stage for Antismoking Campaign	p. 209
"What Happened": Former Press Secretary's Memoir Sparks Controversies	p. 215
Professional Insight: Is Saying "No" an Option for the Government?	p. 218
Stakeholders: Activists	p. 221
PETA Serves Up "Holocaust on Your Plate" Campaign	p. 225
Greenpeace Pressures Chemical Producers to Reduce Risks of Chlorine Gas	p. 228
Activist Campaign in India Examines Soft Drinks	p. 233
Activists Keep Nike on the Run	p. 239
Professional Insight: Three Key Concepts from a PR Pioneer Turned Critic	p. 246
Stakeholders: Global Citizens	p. 249
"Our Weapon is Our Nakedness": Nigerian Women Use Cultural Taboo to Fight Big Oil Company	p. 254
Bayer Drug Recall Strains International Relationships	p. 258
Brewing International Relationships: Does Starbucks C.A.F.E. Program Serve Social Responsibility to Ethiopian Coffee Farmers?	p. 263
Publicis and the European Central Bank Introduce "The Euro, Our Money" to the World	p. 268
Red, White, and Blue-and Golden? McDonald's Responds to International Pressures	p. 272
Maritime Tragedy Compounded by Cultural Differences	p. 276
Professional Insight: Global Connections, Distinctive Differences	p. 282
Index	p. 284
Table of Contents provided by Ingram. All Rights Reserved.

Kathy Brittain McKee is a professor of Communication at Berry College. She is the co-author of Media Ethics: Cases and Moral Reasoning, which is now in its 8th edition. Larry F. Lamb has managed public relations at Fortune 500 companies, served international clients of a communications consulting business, and taught at two public universities.

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