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This text for the one- or two-semester applied or business calculus course uses intriguing real-world applications to engage students' interest and show them the practical side of calculus. Integrated use of graphing calculators, combined with thought-provoking writing exercises, give students a well-rounded mathematical experience. Brief Applied Calculus has been praised by reviewers for its optional integration of technology and its strong pedagogy, which includes unique end-of-section summaries.