9780132361804

The practical, plain-English guide to strategic and business analysis for every manager! bull; Proven tools for getting results - even if you've never been responsible for analysis before. bull; Demystifies all these key techniques: BCG Matrix, Porter's Five Forces, SWOT, value chain analysis, scenario analysis, and much more. bull; Presents step-by-step techniques and real-world case study examples.

Craig S. Fleisher is the Windsor Research Leadership Chair and Professor of Strategy, Odette School of Business.

Introduction	p. 1
Business Management and the Role of Analysis	p. 3
The Increasing Need for Effective Analysis	p. 8
Concluding Observations	p. 11
The Analysis Process	p. 15
What Is Analysis?	p. 18
Analysis Tools	p. 27
BCG Growth/Share Portfolio Matrix	p. 29
Description and Purpose	p. 29
Strengths	p. 35
Weaknesses	p. 36
How to Do It	p. 38
Competitor Analysis	p. 49
Description and Purpose	p. 49
Strengths	p. 51
Weaknesses	p. 51
How to Do It	p. 52
Financial Ratio and Statement Analysis	p. 67
Description and Purpose	p. 67
Strengths	p. 70
Weaknesses	p. 70
How to Do It	p. 73
Five Forces Industry Analysis	p. 95
Description and Purpose	p. 95
Strengths	p. 100
Weaknesses	p. 101
How to Do It	p. 102
Endnote	p. 109
Issue Analysis	p. 111
Description and Purpose	p. 111
Strengths	p. 113
Weaknesses	p. 114
How to Do It	p. 115
Political Risk Analysis	p. 131
Description and Purpose	p. 131
Strengths	p. 132
Weaknesses	p. 134
How to Do It	p. 135
Endnotes	p. 150
Scenario Analysis	p. 151
Description and Purpose	p. 151
Strengths	p. 156
Weaknesses	p. 157
How to Do It	p. 158
Endnote	p. 167
Macroenvironmental (STEEP/PEST) Analysis	p. 169
Description and Purpose	p. 169
Strengths	p. 172
Weaknesses	p. 174
How to Do It	p. 175
SWOT Analysis	p. 183
Description and Purpose	p. 183
Strengths	p. 188
Weaknesses	p. 189
How to Do It	p. 190
Value Chain Analysis	p. 199
Description and Purpose	p. 199
Strengths	p. 204
Weaknesses	p. 205
How to Do It	p. 206
Index	p. 221
Table of Contents provided by Ingram. All Rights Reserved.

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Analysis Without Paralysis : 10 Tools to Make Better Strategic Decisions

Analysis Without Paralysis : 10 Tools to Make Better Strategic Decisions

0132361809

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