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American Wheels, Chinese Roads The Story of General Motors in China

by: Dunne, Michael J.

American Wheels, Chinese Roads The Story of General Motors in China

by: Dunne, Michael J.

ISBN 13:
9780470828618
ISBN 10:
0470828617
Edition: 1st
Format: Hardcover
Copyright: 07/26/2011
Publisher: Wiley

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Summary

The automotive industry in China is a very good metaphor for China's rise onto the global scene. That is because Chinese laws require foreigner carmakers to form joint ventures with Chinese companies to produce and sell cars. GM's strategies and tactics in China together with the interactions with its partner, SAIC, give executives in every industry excellent illustrations of what works and what is less effective in China.

Acknowledgments	p. ix
Introduction	p. 1
Rules of the Chinese Road	p. 5
Scaling New Heights	p. 7
Many Detroits	p. 13
Getting a Foothold-In Quicksand	p. 17
The Back Door	p. 23
The Hook	p. 31
A Reality Show	p. 41
Pole Position, Yellow Flags	p. 51
The Kit Price	p. 53
Putting Shanghai First	p. 65
Signing the Deal	p. 73
Two Sons	p. 81
Negotiating the Obstacle Course	p. 91
The Launch	p. 93
Fiefdoms	p. 105
Paper Cups	p. 115
The Chery Surprise	p. 125
Porsches and Sweet Potatoes	p. 137
Getting Their Arms Around China	p. 147
Quick Acceleration, Then a Tight Corner	p. 155
The Best and Worst of Times	p. 157
Miniature Vehicles	p. 167
A Chill Wind	p. 175
The Favor	p. 179
The End of the Beginning	p. 189
A Memory Palace	p. 191
The Great Tide	p. 195
Electric Cars and Elevators	p. 205
Conclusion: The End of the Beginning	p. 213
Index	p. 219
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

American Wheels, Chinese Roads The Story of General Motors in China

American Wheels, Chinese Roads The Story of General Motors in China

9780470828618

0470828617

Summary

Author Biography

Table of Contents

Supplemental Materials

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