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All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And...

ISBN: 9781591845331 | 1591845335
Edition: Reprint
Format: Paperback
Publisher: Portfolio Trade
Pub. Date: 4/24/2012

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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.


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