Air Words : Writing Broadcast News in the Internet Age
ISBN: 9780199760039 | 0199760039
Edition: 4thFormat: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 9/9/2011
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Praised by both students and journalists for its no-nonsense instructional approach, accessible writing style, and extensive supply of practical exercises,Air Wordsis a comprehensive newswriting text that is designed to help students learn the fundamental sentence structure and grammar required to write for broadcast news. It is carefully designed to guide students through a progression of news situations, from a simple lead story to a complex remote video field report. The fourth edition brings the book up to date with numerous changes that ha... MORE
CHAPTER ONE: UNDERSTAND WHAT YOUR AUDIENCE NEEDS
Who is watching, listening, logging on?
What audience research tells us
Traditional news values
Spoken news strengths
On-line strengths
Different approaches to news
Flow and rhythm of spoken news
The Enterprise Journalist
Research made easier
On-line research
CHAPTER TWO: MAKING MAJOR CHANGES
Writing for ears versus writing for the eyes
Start with short sentences
Eliminate long introductory phrases
Shor... MORE
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