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The Age of Responsibility CSR 2.0 and the New DNA of Business

ISBN: 9780470688571 | 0470688572
Edition: 1st
Format: Hardcover
Publisher: Wiley
Pub. Date: 3/21/2011

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This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.


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