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Against the Grain : Lessons in Entrepreneurship from the Founder of Cobra Beer
ISBN: 9781906465407 | 1906465401
Format: PaperbackPublisher: Capstone
Pub. Date: 8/1/2009
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'Every bit as good as the beer itself.' Sir Richard BransonFrom selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vision of a less gassy beer has travelled a long way.Starting out with a heap of student debt, a complete lack of industry experience and parents desperate for their son to get a proper job, it could all so easily have gone wrong. But Karan's single-minded determination to succeed and his ability to ins... MORE
| Acknowledgements | |
| Foreword | |
| Persistence Pays | |
| First Steps | |
| Financing Cobra | |
| Look After Your Product (And It Will Look After You) | |
| The Cobra Family | |
| 'My Name Is Dave, and I'm A Curryholic' | |
| Restless Innovation | |
| Putting Something Back | |
| When The Going Gets Tough | |
| ... MORE | |
| All Change | |
| Cobra Awards | |
| Timeline | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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