
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Preface | p. xi |
| What Is Argumentation? | p. 1 |
| The Nature of Argumentation | p. 2 |
| The Nature of the Audience | p. 5 |
| The Historical Development of Argumentation | p. 6 |
| Ethical Standards for Argumentation | p. 14 |
| Clarity | p. 17 |
| Honesty | p. 17 |
| Efficiency | p. 18 |
| Relevance | p. 18 |
| Discourse Ethics | p... MORE |
| Suggested Supplementary Readings | p. 21 |
| References | p. 22 |
| Where Do I Begin in Argumentation? | p. 24 |
| Fields of Argumentation | p. 25 |
| Presumption | p. 26 |
| Burden of Proof | p. 31 |
| The Prima Facie Case | p. 32 |
| Suggested Supplementary Readings | p. 36 |
| References | p. 37 |
| What Am I Going to Argue About? | p. 38 |
| The Nature of Propositions | p. 38 |
| Selecting Terms for Definition | p. 39 |
| Specifying Direction of Change | p. 40 |
| Identifying Key Issues | p. 42 |
| The Classification of Propositions | p. 45 |
| Propositions of Fact | p. 46 |
| Propositions of Value | p. 47 |
| Propositions of Policy | p. 48 |
| Phrasing the Proposition | p. 49 |
| Defining the Key Terms | p. 51 |
| Rules of Definition | p. 51 |
| Terms Needing Definition | p. 53 |
| How to Define Terms | p. 54 |
| Suggested Supplementary Readings | p. 56 |
| References | p. 57 |
| How Do I Analyze Propositions? | p. 58 |
| Locating the Immediate Cause | p. 58 |
| Immediate Cause in Factual Propositions | p. 59 |
| Immediate Cause in Value Propositions | p. 59 |
| Immediate Cause in Policy Propositions | p. 60 |
| Investigating the History | p. 60 |
| Historical Background in Factual Propositions | p. 60 |
| Historical Background in Value Propositions | p. 61 |
| Historical Background in Policy Propositions | p. 62 |
| Defining Key Terms and Creating the Primary Inference | p. 63 |
| Key Terms in Factual Propositions | p. 65 |
| Key Terms in Value Propositions | p. 66 |
| Key Terms in Policy Propositions | p. 66 |
| Determining the Issues | p. 67 |
| Stock Issues for Factual Propositions | p. 68 |
| Stock Issues for Value Propositions | p. 68 |
| Stock Issues for Policy Propositions | p. 71 |
| Suggested Supplementary Readings | p. 73 |
| References | p. 73 |
| How Is a Unit of Argument Created? | p. 74 |
| The Toulmin Model of Argument | p. 74 |
| Claims | p. 75 |
| Grounds | p. 79 |
| Warrant | p. 83 |
| Backing | p. 86 |
| Qualifiers | p. 86 |
| Rebuttals | p. 88 |
| Simple, Chain, and Cluster Arguments | p. 89 |
| Suggested Supplementary Readings | p. 91 |
| References | p. 91 |
| How Do I Prove My Argument? | p. 92 |
| The Discovery of Evidence | p. 92 |
| Subject Heading Searches | p. 95 |
| Books | p. 96 |
| Periodicals | p. 97 |
| Newspapers | p. 98 |
| Government Documents | p. 99 |
| Fact Books, Encyclopedias, and Other Printed Resources | p. 100 |
| Types and Tests of Evidence | p. 101 |
| Evidence of Fact | p. 102 |
| Evidence from Opinion | p. 112 |
| Recording Evidence | p. 116 |
| Suggested Supplementary Readings | p. 118 |
| References | p. 120 |
| How Do I Reason with My Audience? | p. 121 |
| Argument from Cause | p. 122 |
| Argument from Sign | p. 125 |
| Argument from Generalization | p. 128 |
| Argument from Parallel Case | p. 130 |
| Argument from Analogy | p. 133 |
| Argument from Authority | p. 135 |
| Argument from Dilemma | p. 138 |
| Suggested Supplementary Readings | p. 140 |
| References | p. 140 |
| What Should I Avoid? | p. 142 |
| Fallacies in Reasoning | p. 142 |
| Hasty Generalization | p. 142 |
| Transfer | p. 143 |
| Irrelevant Arguments | p. 146 |
| Circular Reasoning | p. 147 |
| Avoiding the Issue | p. 148 |
| Forcing a Dichotomy | p. 151 |
| Fallacies of Appeal | p. 152 |
| Appeal to Ignorance | p. 153 |
| Appeal to the People | p. 154 |
| Appeal to Emotion | p. 154 |
| Appeal to Authority | p. 155 |
| Appeal to Tradition | p. 156 |
| Appeal to Humor | p. 158 |
| Fallacies of Language | p. 159 |
| Ambiguity and Equivocation | p. 159 |
| Emotionally Loaded Language | p. 161 |
| Technical Jargon | p. 161 |
| Suggested Supplementary Readings | p. 162 |
| References | p. 163 |
| How Are Factual Propositions Argued? | p. 164 |
| Advocating Propositions of Fact | p. 166 |
| Building the Prima Facie Case | p. 168 |
| Preempting Opposing Arguments | p. 169 |
| Argument in Action | p. 170 |
| Opposing Propositions of Fact | p. 174 |
| Evaluating the Primary Inference | p. 174 |
| Using Presumption to Dispute the Primary Inference | p. 175 |
| Refuting by Denial and Extenuation | p. 175 |
| Responding to Preemptive Arguments | p. 176 |
| Argument in Action | p. 177 |
| Suggested Supplementary Readings | p. 181 |
| References | p. 182 |
| How Are Value Propositions Argued? | p. 183 |
| Values in Conflict | p. 184 |
| Value Change | p. 185 |
| Values and Culture | p. 186 |
| Advocating Propositions of Value | p. 192 |
| Defining the Value Object | p. 193 |
| Identifying the Hierarchy | p. 193 |
| Specifying the Criteria | p. 194 |
| Measuring the Value Object | p. 196 |
| Argument in Action | p. 198 |
| Opposing Propositions of Value | p. 200 |
| Establishing Strategy | p. 201 |
| Examining Definitions and Hierarchy | p. 201 |
| Challenging the Criteria | p. 202 |
| Refuting the Measurement | p. 203 |
| Argument in Action | p. 203 |
| Suggested Supplementary Readings | p. 205 |
| References | p. 206 |
| How Are Policy Propositions Argued? | p. 208 |
| Advocating Propositions of Policy | p. 209 |
| Advocacy of the First Stock Issue | p. 211 |
| Advocacy of the Second Stock Issue | p. 212 |
| Advocacy of the Third Stock Issue | p. 213 |
| Argument in Action | p. 215 |
| Opposing Propositions of Policy | p. 219 |
| Establish Strategy | p. 220 |
| Examine Definitions | p. 220 |
| Refute the Reason for Change | p. 221 |
| Refute the Consequences of Change | p. 222 |
| Offer a Counterproposal | p. 225 |
| Argument in Action | p. 226 |
| Suggested Supplementary Readings | p. 231 |
| References | p. 231 |
| How Do I Present My Arguments to an Audience? | p. 232 |
| Audience Analysis | p. 233 |
| The General Audience | p. 233 |
| The Actual Audience | p. 233 |
| Language Choice and Style | p. 235 |
| Words as Symbols | p. 235 |
| The Elements of Style | p. 236 |
| Introductions, Transitions, and Conclusions | p. 239 |
| Delivery Techniques | p. 240 |
| Use of Voice | p. 240 |
| Use of Body | p. 242 |
| Use of Visual Aids | p. 243 |
| Building Credibility with an Audience | p. 244 |
| External Credibility | p. 244 |
| Internal Credibility | p. 245 |
| Managing Your Credibility | p. 245 |
| Suggested Supplementary Readings | p. 247 |
| References | p. 247 |
| What Are the Rules of the Game? | p. 249 |
| Debate Formats | p. 249 |
| Speaker Responsibilities | p. 251 |
| Burden of Clash | p. 254 |
| Cross-Examination | p. 254 |
| Flow Sheeting | p. 256 |
| How Do I Write an Argumentative Brief? | p. 258 |
| References | p. 261 |
| Glossary | p. 263 |
| Index | p. 267 |
| Table of Contents provided by Ingram. All Rights Reserved. |