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Advertising and Public Relations Research

ISBN: 9780765624185 | 0765624184
Format: Paperback
Publisher: M E Sharpe Inc
Pub. Date: 2/28/2010

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This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR. Book jacket.


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